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Baby Chic Brand Basics

Grace Quan Inc

Year: 2007

Logo, Color Strategy, Stationery, Brochure


An identity, brand positioning and packaging design for a hi-end baby boutique.

The logotype treated in a traditional typeface and gentle color scheme that is reflective of the unique and elegant position that Babe Chic occupies in the baby clothing market, whilst being grounded and relevant to their exquisite products.s