Sigouy Mo's Online Portfolio

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Ms. Brand Basics

Client: Ms. Inc.

Year: 2007

Logo, Color Strategy, Stationery, Brochure, Flagship Store Collateral


As a high fashion retailer for female clothing and accessories based in Shanghai, Ms. offers middle-class woman extremely good quality clothing with a relatively competitive price. I was approached to design a brand identity system to coincide with its flagship ground opening.

For the logotype, a redrawn version of Bodoni typeface was combined with a tiny diamond unite and a corner petal to initiate an elegant, female marque. A scattering floral pattern was used to visually express the delicacy across all printed collateral and throughout the store decoration.