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Starwood Westin Website Redesign Campaign

Client: Starwood

User Interface Design

Overview:

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 1000 properties in more than 95 countries and 145,000 employees at its owned and managed properties. It came to ATTIK with the expectation of a truly re-imagined booking experience that will move beyond the current form laden systems to an intuitive and visual process.

The online booking process can often be filled with overwhelming descriptions buried five or ten clicks in. This can leave one with the feeling that they are helpless navigating through a catalog instead of booking a room. We’re placing Westin on the opposite end of that spectrum. This UI direction is about catering to the individual with a booking process that simple and streamlined, we look to simplify and only give them what they need, all on the homepage.